DON’T RELY ON AI FOR YOUR WEBSITE CONTENT!
Artificial Intelligence (AI) is all the hype right now. Although it seems like it might be a great tool for quick, cheap content creation instead of hiring a professional content writer, there are many ethical and environmental issues surrounding it, including:
- AI is “trained” by stealing work from authors and artists
- It uses vast amounts of our precious resources, especially our fresh (drinking) water
- Its “research” answers are frequently flat-out wrong
- AI content output often sounds awkward
- AI images usually look terrible
Is that really how you want your business to show up on the internet?
Wouldn’t you rather have content that helps you rank higher in search engine results and is engaging enough to entice a potential human customer to click through to learn more?
Your Business Needs a Professional Content Writer. Here’s Why.
Experienced professionals have top-tier research and writing skills.
- They know how to obtain relevant information—online AND offline
- A professional content writer has the capacity to discern what is useful information backed by actual data/sources versus made-up data with no research (or humans) behind it
- An experienced content creator has a good eye for photos and graphics that evoke appropriate emotions and actions
- A human is far less likely to publish an image of a person that is obviously anatomically incorrect (random limbs or fingers, etc.)
Plugging in a prompt to ChatGPT may seem like a quick, cheap solution. However, you’ll still need to have a human—preferably an expert in your field—examine the output to ensure its accuracy because the cost of not catching an error could land your business in trouble. That “cheap” content could suddenly get very expensive.
If your digital marketing assets could use some sprucing up with a human touch, talk to a professional content creator today.
I am a professional content writer based in North Carolina. I specialize in creating engaging, content, including website copy, white papers, and SEO-focused product/service landing pages. I also create compelling visual content that makes people stop scrolling and click through to your site.
Schedule a free phone consultation today.
CLIENT TESTIMONIALS
Victoria has been nothing but a joy to work with and a stand-up contract writer for Dealer Authority. Her content always meets expectations and often exceeds them. She follows instructions well, and her experience with SEO content writing affords her the ability to craft an article with little to no direction at all which has been a major help to the team. That being said, she does know when to ask clarifying questions and her tech-savviness is a major plus as we use digital project management tools. She never sacrifices quality for quantity and is truly a talented writer who can take the most mundane topic and transform it into an entertaining or compelling read.
Jessica Robertson | Director of Operations, Dealer Authority
I really enjoyed working with you…and always appreciated how much effort you put into each piece. As an editor, it is always nice when a writer/photographer goes that extra mile.
Sean Maslin | Former Co-Editor, Prost Amerika